Tyrrells

Humble Beginnings in Herefordshire

Founded in 2002 by William Chase, a British farmer turned entrepreneur, Tyrrells was born from the idea of adding value to his farms potatoes by hand-cooking them into high-quality crispsnamed after his family farm.

Small-Batch, Hand-Cooked Excellence

Tyrrells crisps are made in small batches, hand-cooked using locally sourced potatoes and natural ingredients. Their first flavor, Lightly Sea Salted, showcased the true taste of British potatoes enhanced by local sea salt.

A Brand with Character

Tyrrells is known not only for taste, but for its vintage black-and-white packaging featuring quirky characters and witty product descriptionsmaking the brand uniquely British and visually unforgettable.

Flavor Expansion and Global Reach

With growing popularity, Tyrrells expanded across Europe and the US, introducing flavors like Sea Salt & Black Pepper, Sweet Chilli & Red Pepper, Smoked Paprika, and Sour Cream & Chive to satisfy a wide range of palates.

Healthier Snacking with Character

New owners helped diversify Tyrrells' offerings into vegetable crisps, popcorn, and other snackscatering to health-conscious consumers without compromising taste or quality.

Ownership Changes, Core Values Intact

William sold Tyrrells in 2008 to Langholm Capital, and over time it passed through several handsincluding Investcorp, Amplify Brands, and today KP Snacks. Despite this, Tyrrells remains committed to its roots: small-batch production and premium British ingredients.