Grants of Australia
In an era where consumers are increasingly prioritizing health and environmental consciousness, brands focusing on natural ingredients gain significant trust. Among these is Grants of Australia, a prominent oral care brand from Australia known for its use of natural ingredients, free from irritating chemicals. Established in 1984 in Melbourne, Victoria, Australia, Rimping Supermarket invites you to discover the story behind this remarkable brand.
From Parental Concern to Brand Genesis
The story of Grants of Australia began with Mike and Michelle, a husband-and-wife duo who owned a health food store. They were searching for a safe toothpaste for their daughter, concerned about the chemicals typically found in conventional toothpastes. This concern spurred them to research and develop a gentle toothpaste for gums and teeth, using 100% natural ingredients.
After extensive research and development, perfecting their toothpaste formula, they founded Grants of Australia in 1984. The company's first product was the Mild Mint toothpaste, distinguished by being free from SLS, parabens, artificial colors, preservatives, sugar, and fluoride.
Quality Leads the Way: From Health Stores to Major Supermarkets
Initially, Grants toothpaste was sold exclusively in health food stores. However, due to its recognized quality and safety, Grants toothpaste quickly gained popularity, leading to its availability in major supermarkets across Australia.
In the 1990s, consumers became more aware of the potential health risks associated with oral care products containing unfriendly ingredients. This increased awareness further fueled the widespread popularity of Grants toothpaste. The company seized this opportunity to expand its product line, catering to diverse preferences and needs.
Commitment to Nature and Sustainability
What sets Grants apart from other brands is its unwavering commitment to using natural ingredients and environmentally friendly production. All Grants products are cruelty-free and certified vegan, truly reflecting their responsibility towards animals and the environment.
Beyond product development, Grants is also dedicated to giving back to the community and promoting oral health education. The company supports various charities and initiatives, collaborating with dental professionals to provide consumers with information on proper and safe oral care practices.
Grants Today : Diversity and Global Reach
Today, Grants products are available in many countries worldwide, including the USA, Canada, across Asia, and Europe. They offer a diverse range of products to meet all oral care needs, such as:
- 11 Toothpaste Flavors: Including Mild Mint, Complete Care, Whitening with Peppermint, Whitening with Spearmint, Fresh Mint, Cinnamon, Propolis, Sensitive, Fresh Mint with Fluoride, Kids Blueberry Burst, and Kids Strawberry Surprise.
- Mouthwash: Minty Fresh Natural.
- Toothbrushes: Environmentally friendly and biodegradable bamboo toothbrushes.
You can find quality products from Grants of Australia for your and your loved ones' oral health at all Rimping Supermarket branches!
