Mayver's
Mayver's is a renowned health food brand in Australia, especially known for its range of nut butters made from various nuts, emphasizing 100% natural ingredients, free from palm oil, sugar, or unhealthy additives.
The Beginning from Paul's Paternal Intent
The origin of Mayver's began in 2000 when Paul, an Australian father of four, acquired a small roasted nut and seed business. He started producing and distributing Tahini before founding Mayver's as a company in 2009.
Paul's primary objective in establishing Mayver's was to create products to meet the market demand for natural and healthy spreads, especially for children. At that time, most nut butter products on the market often contained palm oil and sugar, and were packaged in environmentally unfriendly plastic jars. Therefore, Paul, as a father of four, aspired to create the best for his children and for children worldwide.
From the First Two Nut Butters to a Diverse Health Range
After extensive formula experimentation, Mayver's finally launched its first two nut butter recipes: Coconut Peanut Butter and Cacao Peanut Butter. They debuted in the health food section of Australia's prominent supermarket, Coles, and quickly gained popularity. This success inspired Mayver's to continuously develop new nut butter products and butters from other types of nuts.
As the company grew, Mayver's expanded its product line to include butters from other nuts such as Almond Butter, Hazelnut Cashew, and Cacao Butter, as well as other products like jams, Manuka honey, high-protein and low-carb health bars, nutritional powders, and even pet treats.
One of Mayver's significant milestones was the launch of its Smooth and Crunchy Peanut Butter varieties, which became popular among consumers who appreciate natural products packaged in eco-friendly glass jars. Although initially there was a misunderstanding about the natural oil separation at the top of the nut butter being added oil, Mayver's educated consumers that their production process involved roasting and grinding high-quality peanuts without adding any oil, only a small amount of salt.
Innovation for Gut Health and High Protein
In 2021, Mayver's launched new products that offer enhanced nutritional value, such as Super Peanut Butters containing flaxseeds, organic MCT oil, and algae-derived Omega-3, as well as Probiotic Super Peanut Butter with probiotics and prebiotics to promote gut health and the immune system.
Furthermore, in 2024, Mayver's also introduced Low Carb High Protein protein bars, which received excellent feedback. They come in various flavors like Salted Caramel, White Chocolate Raspberry, and Cookies & Cream, being protein bars that are low in carbohydrates, low in sugar, and gluten-free.
A Mission for Good Health and Sustainability
Mayver's mission is to create delicious and healthy products from 100% natural ingredients, allowing everyone to easily and happily incorporate them into their daily lives. This particularly includes supporting families and children to have healthy and safe food choices.
Currently, Mayver's remains committed to reducing its environmental impact through the use of eco-friendly packaging, such as glass jars, and by opting for sustainable ingredients. They also strive to educate consumers about the benefits of natural foods and mindful consumption.
You can find a wide range of Mayver's brand products at all Rimping branches.
