The Power of Orange

The Power of Orange: More Than Just a Color, Its a Memory

Sometimes, a color is more than just a spectrum our eyes can seeit becomes a time machine that takes us back to moments filled with warmth and sweetness.

Today, the color orange is in the spotlight thanks to Apples launch of the iPhone 17 in orange. While it may feel new and exciting for many, at Rimping, orange is more than just a trendits a long-standing memory. Orange has been with us for years, appearing on our shopping bags, sale signs, and beyond.

The Power of Orange

Psychological Dimension: Orange represents enthusiasm, creativity, and warmth. It inspires energy and confidence.

• Marketing Dimension: Orange grabs attention and makes products memorablewhether its Rimpings signature shopping bag or the new orange iPhone 17.
• Cultural Dimension: In Thai culture, orange conveys positivity, brightness, friendliness, and warmth.
• Emotional Dimension: Orange can spark nostalgia and a sense of home, evoking feelings of trust and connection.

Memories in Orange

When you see the orange iPhone 17, you might unexpectedly think of Rimpings orange shopping bags. Thats because orange has already become a part of daily life and personal memories:

The times you stopped by Rimping after work, carrying the orange bag home, and now passing that little ritual on to your children.

The moments when you helped your mother carry the orange bags as a child, and now youre bringing your own family to shop together.

The days you hauled orange bags with friends to prepare for a party, and today, everyone has gone on to build their own families.

Orange, Old and New

We believe Apples choice of orange for the iPhone 17 reflects many of these same qualitieswarmth, positivity, and memorability. For now, the orange iPhone may feel like something novel, but just like Rimpings iconic orange bags, it will soon become a lasting memory, carried forward with every story it creates.