Hom King Mackerel

When it comes to marine fish commonly found in Thai waters, king mackerel is undoubtedly one of the first species that comes to mind for many people. King mackerel is a slender-bodied marine fish that can grow to approximately one meter in length. In addition to being found in Thailand, it is also commonly found in tropical open seas around the world. As a result, king mackerel appears in a wide variety of Southern Thai dishes, with the most popular form being salted king mackerel.

 

Traditional Salt Preservation in Southeast Asia

The tradition of preserving food by curing it with salt and then drying it under the sun or using heat is a form of local wisdom widely found in coastal areas across Southeast Asia. Salting helps inhibit the growth of microorganisms and other factors that cause fish to spoil, while reducing moisture is another crucial process that helps extend the shelf life of fish. King mackerel, in particular, is commonly made into salted fish due to its large size, which makes it difficult to store fresh, as well as its firm texture and suitable fat content. These qualities result in excellent flavor once the fish has been cured with salt.

 

Salted King Mackerel as a Regional Specialty of Thailand

Salted king mackerel is an important local product in many provinces in Southern Thailand and along the Eastern coast, such as Surat Thani, Pattani, Samut Sakhon, Chonburi, and Prachuap Khiri Khan. Prachuap Khiri Khan is also the birthplace of a new-generation salted king mackerel brand known as “Hom King Mackerel.”

 

What Makes Hom King Mackerel Unique

What makes Hom King Mackerel’s salted king mackerel special is its careful selection of fish sourced from drift gillnet fishing vessels. Only the best-quality fish are chosen, then thoroughly cleaned by removing the gills and internal organs. While the fish are still fresh, they are immediately cured with salt. All of these steps take place directly on the fishing boat immediately after the catch. As a result, the fish are never frozen for transportation. After being cured in salt for 5–10 days, the fish achieve a perfectly tender texture, a distinctively aromatic fragrance, and a balanced flavor that is not overly salty. This is because truly fresh fish does not require prolonged salting, unlike fish that has lost its freshness.

 

Product Range and Certified Food Safety Standards

Hom King Mackerel’s salted king mackerel is available in several forms, including whole fish, sliced portions, and ready-to-eat fried pieces. In addition to king mackerel, the brand also offers other seafood products such as salted threadfin fish and salted baby squid. All Hom King Mackerel products can be stored in a freezer for up to one year. Every step of the production process adheres to strict hygiene and food safety standards, as evidenced by the brand receiving the FDA Quality Award in both 2024 and 2025 from the Thai Food and Drug Administration (FDA).

 

Packaging Designed for Gifting and Modern Distribution

Hom King Mackerel’s packaging features vacuum-sealed plastic wrapping, which helps preserve the fish and prevents odors from escaping the package. The products are also placed in attractive, shock-resistant boxes. This packaging reflects the brand’s mission to become a signature product of Prachuap Khiri Khan province and makes the products ideal as gifts, as well as suitable for modern distribution and online shopping.