Nice & Natural

Nice & Natural is a health-focused snack brand from New Zealand, best known for its range of nut bars made from natural ingredients such as peanuts, almonds, and whole grains. These are combined with chocolate or yogurt to create products that are both delicious and easy to enjoy. The brand emphasizes high protein and fiber content without the use of synthetic additives, making it an ideal choice for convenient snacking or for replenishing energy throughout the day, especially among health-conscious consumers.

 

Origin of Nice & Natural in New Zealand

Nice & Natural originated in New Zealand, a country renowned for its pristine natural resources and high food production standards. The brand began as a small business and gradually gained traction in the market before being acquired by Griffin’s Foods, one of New Zealand’s largest and most established manufacturers of biscuits and snack products.

 

History of Griffin’s Foods Company

Griffin’s Foods was founded by John Griffin, an English immigrant who settled in Nelson, New Zealand, in 1854. The company initially started as a flour and cocoa mill before expanding into biscuit production in the 1890s.

 

Growth and Ownership Evolution of Griffin’s Foods

Over more than 160 years, Griffin’s Foods has grown and undergone several ownership transitions under international corporations such as Nabisco, Danone, Pacific Equity Partners, and Universal Robina Corporation (URC) from the Philippines. In 2021, the German company Intersnack acquired full ownership of the business.

 

Strengthening the Brand Through Griffin’s Foods

Becoming part of Griffin’s Foods has strengthened Nice & Natural not only in terms of production and distribution capabilities but also in its ability to expand into new markets and continuously develop its product range—while still maintaining its core identity of prioritizing natural ingredients and high quality.

 

Core Concept of Healthy Snacks Without Compromise

From the beginning, Nice & Natural has been developed under the core concept of “delivering healthy snacks without compromising on taste.” This approach differentiates it from traditional snack products, which often prioritize flavor but offer limited nutritional value.

 

Focus on Natural Ingredients and Balanced Nutrition

The brand focuses on selecting natural ingredients as its foundation, including whole grains, various types of nuts, and dried fruits, to create products that provide balanced energy and beneficial nutrients. This reflects the brand’s intention to elevate “snacking” into a healthier everyday lifestyle choice.

 

Product Diversity for Different Consumer Lifestyles

One of the key strengths that sets Nice & Natural apart from conventional snack brands is the diversity of its product range, which is designed to cater to different consumer lifestyles—from those seeking a quick snack during the day to athletes and fitness enthusiasts who require specific nutritional support such as protein.

 

Main Product Categories of Nice & Natural

• Choc Nut Bars — Chocolate-coated nut bars, one of the brand’s most popular products, combining the sweetness of chocolate with the crunchiness of nuts
• Roasted Nut Bars — Nut bars made primarily from whole nuts, emphasizing natural flavors without unnecessary additives
• Protein Nut Bars — High-protein nut bars designed for those looking to increase protein intake, especially suitable for active individuals
• Protein Whole Seed Bars — High-protein seed bars made from a blend of various seeds, rich in both protein and dietary fiber
• Deluxe Protein Bars — Premium protein bars for consumers seeking higher protein content along with great taste
• Nut Butter Bars — Bars with a high content of nut butter, offering a smooth texture and rich flavor
• Chewy Muesli Bars — Soft muesli bars made from grains and dried fruits, providing a balance of energy and nutrients
• Fruit Snacks — Fruit-based snacks in various forms, including popular fruit blocks enjoyed by both children and adults

All Nice & Natural products are made using natural ingredients and avoid the use of artificial colors, synthetic flavors, and unnecessary additives.

 

Brand Philosophy and Slogan

The philosophy of Nice & Natural is clearly expressed through its slogan, “Your daily dose of delicious niceness.” This reflects the brand’s ambition to be more than just a snack—it aims to become part of a healthy lifestyle for consumers every day.

 

Core Values of Nice & Natural Brand

The brand’s core values are built upon three key pillars:

• Naturality — Carefully selecting the highest quality natural ingredients to ensure safety and nutritional value
• Taste — Maintaining delicious flavor while promoting health, based on the belief that good food should be both nutritious and enjoyable
• Convenience — Designing products that are easy to carry and consume in any situation, whether at work, during travel, or after exercise