Concha y Toro
A Bold Beginning in the Heart of Chile
Concha y Toro is one of the most iconic and influential wineries in Latin America. Founded in 1883 by Don Melchor, a Chilean politician and businessman of Spanish descent, the company emerged from a profound passion for French winemaking. The name Concha y Torowhich translates to shell and bull in Spanishsymbolizes both elegance and strength, reflecting Don Melchors bold character and vision.
A Journey from Bordeaux to Maipo Valley
Inspired by his experience in Bordeaux, Don Melchor imported noble grape varieties such as Cabernet Sauvignon, Merlot, Carmenère, and Sauvignon Blanc to Chile. He began cultivating them in the Maipo Valley, near the capital Santiago, where the climate and soil were ideal. He also invited French wine experts to help him replicate the high standards of Bordeaux wines, and invested in underground cellars for optimal aging conditions.
From Local Success to Public Company
As Concha y Toros wines gained popularity, the company formalized its growth. In 1923, it was officially established as a public company, and in 1933 it became the first winery in the world to be listed on a stock exchangethe Santiago Stock Exchange. This marked the beginning of its transformation into an international wine powerhouse.
Casillero del Diablo : A Legend is Born
One of the winerys most famous labels is Casillero del Diablo, or The Devils Cellar. According to legend, Don Melchor spread rumors that a devil haunted his wine cellar to stop people from stealing his best bottles. The story became a lasting part of the brand's identity and continues to captivate wine lovers around the world.
Milestones on the World Stage
In 1994, Concha y Toro became the first Latin American winery to be listed on the New York Stock Exchange (NYSE). Just a few years later, in 1997, it partnered with the prestigious French wine house Baron Philippe de Rothschild to produce Almaviva, a premium wine that has received international acclaim.
Global Recognition and Acclaim
Over the years, Concha y Toro has earned numerous awards and consistently ranks among the Worlds Most Admired Wine Brands by Drinks International. Its standout winesDon Melchor, Marques de Casa Concha, and Casillero del Diabloregularly receive high ratings from top publications like Wine Spectator and critics such as Robert Parker.
Vineyards that Stretch Across Chile
Today, Concha y Toro owns over 11,000 hectares of vineyards across Chiles renowned valleysMaipo, Colchagua, Rapel, and Limarí. The vineyards grow a diverse range of grapes, from bold reds to crisp whites, all benefiting from the countrys exceptional terroir.
