Allowrie

When it comes to high-quality butter and cheese from Australia, the name Allowrie is certainly familiar to many. With its distinctive flavor and reliable quality, Allowrie has journeyed from small dairy farms in Australia to kitchens worldwide, including becoming a number one butter and cheese brand in Thailand. Today, Rimping Supermarket invites you to revisit the long history of Allowrie, a brand established in the late 19th century on the southeastern coast of New South Wales, Australia (now known as Illawarra).

Origins from the Illawarra Dairy Co-operative

The story of Allowrie began in 1869, a period when Australia was fully developing its agricultural and dairy industries. The brand was born from the collaboration of local dairy co-operatives: Illawarra, Shoalhaven, and Kangaroo, all located in the fertile Illawarra region, renowned for its high-quality dairy farms.

In its early days, Allowrie exclusively focused on producing high-quality butter, primarily using fresh milk from the Illawarra dairy farms.

Success from Quality and Traditional Methods

Upon its launch, Allowrie's butter products quickly gained popularity for their rich flavor and smooth texture. This success was not accidental but stemmed from the company's commitment to using only the finest ingredients, maintaining strict quality control measures, and employing traditional production methods that emphasized purity and freshness. These factors allowed Allowrie's butter to stand out from other butter producers in Australia at the time.

Expansion and Adaptation During Wartime

As Australia's dairy industry expanded in the 1920s, the Allowrie brand grew in tandem. The company seized this opportunity to diversify its product range, introducing various dairy products such as margarine, cheese, and bread spreads.

During World War II, a significant challenge arose when real butter became rationed and many butter companies ceased operations. Allowrie adapted quickly by focusing on producing more margarine to substitute the scarce real butter, meeting consumer demand for spreads. This adaptation not only helped the brand survive but also contributed to Allowrie's widespread popularity.

Venturing into International Markets and Thailand

The mid-20th century marked a period of significant transformation for Allowrie. With the introduction of modern refrigeration systems, the company was able to expand into international markets. It began by exporting its products to the United Kingdom, where it quickly gained popularity, and gradually expanded to other countries worldwide.

In Thailand, Allowrie was first imported in the 1970s by KCG Corporation (the manufacturer and distributor of Imperial red box cookies). KCG's founder was deeply impressed by Allowrie's quality and taste, deciding to import Allowrie dairy products into Thailand and launch marketing efforts to introduce the brand to Thai consumers.

In a short time, Allowrie gained rapid popularity, securing its position as Thailand's number one butter and cheese brand for seven consecutive years. Allowrie captivated Thai consumers with its authentic Australian taste and consistent quality, earning trust and becoming a long-standing staple in Thai households.

Under the Fonterra Umbrella : Global Growth

In the late 20th century, Allowrie became part of the Fonterra Co-operative, one of the world's largest dairy exporters from New Zealand. This change significantly broadened Allowrie's market reach.

Today, Allowrie is a globally popular brand, celebrated for its consistent quality, taste, and reliability. All of this is a testament to its initial commitment to producing the finest dairy products from premium dairy farms in Australia.

You can find high-quality butter and cheese products from Allowrie and other leading brands at all Rimping Supermarket branches.