Justine's Cookies

Justine's Cookies is a renowned cookie brand from New Zealand, distinguished by its sugar-free and low-carbohydrate products, perfectly catering to health-conscious consumers. Today, Rimping Supermarket invites you to delve into the story of this innovative brand.

From Passionate Beginnings to Guilt-Free Snacking

Justines Cookies was founded in 2005 by Justine Muollo, a New Zealander with a passion for baking. She aimed to create delicious and healthy treats that everyone could enjoy without concerns about excess sugar or carbohydrates.

Initially, Justine's business didn't start in a large factory but rather in a small facility, striving to meet the demands of consumers seeking healthier snack alternatives, especially those managing sugar intake, such as diabetics or individuals following a Ketogenic diet.

At that time, the market for healthy snacks offered very limited options, especially for those seeking products free from sugar, gluten, or dairy. Therefore, Justine began experimenting with snack recipes in her own kitchen in Wellington, New Zealand. Eventually, she developed a cookie recipe that was high in protein, rich in fiber, low in fat, and contained no added sugar. She then started selling them under the brand name Justine's Cookies.

As the business grew, by 2010, Justine's Cookies expanded its product line. It no longer offered just cookies but also included protein bars and other baked goods, consistently maintaining their signature features of being sugar-free and low-carb.

The core concept and philosophy of Justines Cookies is Guilt-Free Snacking. The brand is committed to creating delicious and healthy treats, allowing everyone to enjoy their favorite snacks without worrying about high sugar or carbohydrate content.

Quality and Care in Every Product

Justine believes that everyone should have the opportunity to enjoy healthy snacks, whether they follow a keto or vegan diet, are trying to manage their weight, or have dietary restrictions such as gluten or dairy intolerance. Thus, Justines Cookies products are designed to cater to all lifestyles and nutritional needs.

Every Justines Cookies product is manufactured in a specially designed factory in Wellington, adhering to stringent quality control measures. This includes careful selection of raw materials, rigorous testing for taste, nutritional value, and safety, ensuring that every treat leaving the factory is truly delicious and healthy.

Justine's Cookies prioritizes the use of high-quality, carefully selected ingredients. They also utilize Erythritol as a natural sugar substitute, found in some fruits like watermelon, grapes, and mushrooms, which does not raise blood sugar levels. Furthermore, no wheat flour is used, making most of their products gluten-free.

Justines Cookies emphasizes using ethically sourced ingredients and supports local farmers in New Zealand. They also focus on environmentally friendly production to minimize their impact on the planet and build business sustainability. Additionally, the brand encourages customer participation in suggesting new snack ideas through online channels, ensuring their products truly meet consumer demands.

Diverse Products and Awards of Success

Justines Cookies offers a wide range of products, including Protein Cookies, Keto Crunch Cookies, Mini Cookies, and Protein Cookie Crumbs for use as dessert bases or toppings for yogurt and other sweets. All products share the common features of being high in protein, high in fiber, low in fat, sugar-free, and suitable for those on keto or vegan diets, or with specific dietary restrictions.

Over the years, Justines Cookies has received numerous national and international awards, such as the Deloitte Fast 50 Award in 2013 as New Zealand's fastest-growing manufacturer, Gold Awards, and international food innovation awards. Furthermore, Justines Cookies products are certified with the FernMark, a symbol of quality for New Zealand goods.

From humble beginnings in Wellington, Justines Cookies has now expanded its market to over 19 countries worldwide. The brand's products are available in supermarkets, health food stores, and online channels in many countries.