Jongga (종가)

Jongga (종가) is one of the most popular kimchi brands in Korea, managed under Daesang Corporation, which was founded in 1956. The company originally began with the production of seasoning products before moving into packaged kimchi, making Jongga the first brand in Korea to introduce kimchi in ready-to-sell packaging.

The Official Launch in 1987

The brand was officially launched in 1987 in collaboration with the Korea Advanced Institute of Science and Technology (KAIST) through a kimchi research project. This was during a time when the Korean government was promoting kimchi as the national dish in preparation for the 1988 Seoul Olympic Games.

Expertise in Fermentation from Daesang Corporation

Since Jongga is under Daesang Corporationa company with extensive expertise in fermentationthe brand has built upon this foundation to continuously develop high-quality kimchi products.

From Traditional Jars to Packaged Kimchi

Traditionally, kimchi was stored in earthenware jars buried underground to ferment and preserve vegetables for the harsh winter. However, with modern lifestyles and technology, these methods evolved. Jongga pioneered the development of packaged kimchi, making it easier to store in refrigerators and more convenient for daily use, while still adhering strictly to traditional fermentation methods.

The Meaning Behind Jongga

The name Jongga was not chosen by chance. It means standard, reflecting the brands mission to set the benchmark for kimchi quality.

Symbolism of the Logo

The logo also carries symbolic meaningit is shaped like traditional Korean roof tiles, evoking the heritage of kimchi-making in clay jars, which are ideal for fermentation and central to passing down this culinary tradition.

Commitment to Quality and Innovation

Jongga is committed to preserving the authentic taste of kimchi while also innovating to meet changing consumer preferences. For decades, the brand has held its position as Koreas No.1 kimchi brand since 1987, thanks to continuous investment in research, quality control, and product innovation.

Jongga Kimchi Certified as Space Food

In 2008, Jonggas fermentation technology gained international recognition when its kimchi was certified as space food. Due to its unique microbiological properties and long shelf life, Jongga kimchi was brought aboard the Soyuz spacecraft by Koreas first astronaut.

Global Presence in Over 60 Countries

Today, Jongga kimchi is sold in over 60 countries worldwide, reflecting the global trend toward fermented and health-oriented foods. While Korean expatriates in the U.S. remain the brands core overseas consumers, the demand among non-Korean customers continues to rise as Korean culture spreads globally.

Jongga Represents Korean Food Heritage

Jongga represents more than just kimchiit embodies heritage, quality, and the global appeal of Korean food culture.

You can find Jongga Kimchi at all Rimping branches.