Wine in Cans

Reimagining Wine Beyond the Glass Bottle

For many wine lovers, the idea of drinking wine from a can may seem unusual or even improper. However, the rise of canned wine tells a fascinating story of how the wine industry is evolvingadapting to modern consumer preferences, technological innovations, and eco-conscious lifestyles.

The First Attempts A Bold Idea in the 1930s

The idea of packaging wine in cans began as early as the 1930s. These early efforts aimed to make wine more portable and suitable for travel or outdoor occasions. Yet, due to limitations in packaging technology, wine in cans often suffered from altered taste and unstable shelf life, making it unappealing to both winemakers and consumers.

The Breakthrough Vinsafe Technology by Barokes

In 1996, Australian company Barokes revolutionized canned wine by developing a method known as Vinsafe. This patented technology ensured that wine could be safely stored in cans without compromising its flavor or longevity. By 2002, the Vinsafe method was licensed to other producers, paving the way for a global movement toward wine in cans.

Why Consumers Love Canned Wine

• Single-serve size avoids waste from unfinished bottles
• Lightweight and portable, perfect for travel, concerts, and picnics
• No corkscrew or glassware required
• Lower carbon footprint and easier recycling compared to glass
• Affordable and accessible, ideal for new wine drinkers and casual occasions

Aesthetic and Accessible Canned Wine Finds Its Voice

More winemakers now use quality wines for their canned offerings. Cans are designed with eye-catching graphics and branding, appealing to younger demographics who value style, convenience, and sustainability.

This shift challenges the traditional idea that wine must always be highbrow or formalcanned wine is fun, informal, and flexible.

Looking Ahead A Growing Segment in a Changing Industry

While glass bottles still dominate the wine industry, canned wine is growing rapidly, fueled by shifting preferences and technological support. With more producers embracing the format, the future of wine might just be as sleek and easy as popping open a can.