Justine's Cookies

Justine's Cookies is a renowned cookie brand from New Zealand, distinguished by its sugar-free and low-carbohydrate products, perfectly catering to health-conscious consumers.

Origin from Passion and a Dedicated Vision

Justines Cookies was founded in 2005 by Justine Muollo, a New Zealander with a passion for baking and a desire to create delicious and healthy treats that everyone could enjoy without worrying about sugar or excess carbohydrates.

Initially, Justine's business did not start as a large factory but as a small-scale operation striving to meet the demands of consumers seeking healthy snack alternatives, especially those managing sugar intake, such as diabetics or individuals following a Ketogenic diet.

During that time, the healthy snack market offered very limited choices, particularly for those seeking sugar-free, gluten-free, or dairy-free options. Therefore, Justine began experimenting with recipes in her own kitchen in Wellington, New Zealand. She eventually developed cookie recipes that were high in protein, rich in fiber, low in fat, and contained no added sugar. She then started selling them under the brand name Justine's Cookies.

Guilt-Free Snacking : The Philosophy Behind Treats for Everyone

As the business grew in 2010, Justine's Cookies expanded its product line. Beyond cookies, it also included protein bars and other bakery products, all maintaining their core features of being sugar-free and low in carbohydrates.

The concept and philosophy of Justines Cookies is Guilt-Free Snacking, where the brand is committed to creating delicious and healthy treats that allow everyone to enjoy their favorite snacks without concerns about high sugar or carbohydrate content.

Justine believes that everyone should have the opportunity to eat healthy snacks, whether they follow a keto diet, are vegan, aim to control their weight, or have dietary restrictions such as gluten or dairy allergies. Thus, Justines Cookies products are designed to meet all lifestyles and nutritional limitations.

Quality, Ingredients, and Sustainability : The Heart of Justines Cookies

Every Justines Cookies product is manufactured in a specially designed factory in Wellington, with stringent quality control from ingredient selection to taste testing, nutritional value, and safety, ensuring that every baked good leaving the factory is truly delicious and healthy.

Justine's Cookies prioritizes the use of high-quality, meticulously selected ingredients. They also use Erythritol as a natural sugar substitute, found in certain fruits like watermelon, grapes, and mushrooms, which does not raise blood sugar levels. Furthermore, no wheat flour is used, so most products are gluten-free.

Justines Cookies emphasizes the ethical sourcing of ingredients and supports local farmers in New Zealand, alongside environmentally friendly production to minimize impact on the planet and foster business sustainability. Additionally, the brand encourages customer participation in suggesting new snack ideas through online channels, ensuring that products genuinely meet consumer needs.

Diverse Products, Award-Winning Excellence, and Global Expansion

Justines Cookies offers a wide range of products, including Protein Cookies, Keto Crunch Cookies, Mini Cookies, and Protein Cookie Crumbs for use as dessert bases or toppings for yogurt and other sweets. All products share the hallmarks of being high in protein, high in fiber, low in fat, sugar-free, and suitable for those on keto or vegan diets, or with specific dietary restrictions.

Over the years, Justines Cookies has received numerous national and international awards, such as the Deloitte Fast 50 Award in 2013 as New Zealand's fastest-growing manufacturer, Gold Awards, and international food innovation awards. Furthermore, Justines Cookies products are FernMark certified, a symbol of quality for New Zealand goods.

From humble beginnings in Wellington, Justines Cookies has now expanded its market to over 19 countries worldwide. The brand's products are available in supermarkets, health stores, and online channels in many countries.