Grisbi

Grisbi is a famous cream-filled biscuit brand, widely popular internationally. This brand is managed by Vicenzi Group, a company with a long history and a strong reputation in the traditional Italian baked goods industry. Today, Rimping Supermarket will take you on a deep dive into the story of this delicious Italian biscuit brand.

Origins from Determination: Matilde Vicenzi

The story of Grisbi begins with Matilde Vicenzi, a woman full of determination and vision. She founded the Vicenzi Group, the parent company of Grisbi, in 1905. Its humble beginnings were in a small bakery named Matilde Vicenzi Bakery in the town of San Giovanni Lupatoto, near Verona, Italy.

Matilde meticulously produced traditional sweets using family recipes, carefully selecting the finest ingredients and paying attention to every step of the production process. As a result, her bakery quickly gained popularity. Her bread and baked goods were widely acclaimed among the town's residents. Then, in 1912, she acquired a bakery factory and began industrial production under the name Vicenzi.

Over the following years, Vicenzi Group continued to grow steadily, consistently developing new products. At the same time, it remained committed to Matilde's original principles: using the best ingredients and creating excellent flavors.

The Birth of Grisbi: An Innovative Cream-Filled Biscuit

Grisbi was born in 1984. Originally, this brand was under the Parmalat company. Later, Vicenzi Group acquired the business. The entry of Vicenzi Group led to significant advancements for Grisbi in terms of production, marketing, and expanding its customer base worldwide. Its main production facility is in San Giovanni Lupatoto, Italy, equipped with modern automated production lines capable of high-volume output.

At that time, the biscuit market in Italy was highly competitive. Vicenzi Group saw an opportunity to create a distinctive and outstanding biscuit. Consequently, the company developed Grisbi from being a general biscuit into an innovative one, combining the crisp, fragrant quality of Shortbread biscuits with a smooth, rich cream filling in various flavors, such as chocolate, lemon, and hazelnut.

The concept behind Grisbi was to offer a cream-filled biscuit that wasn't just an ordinary biscuit, but one packed with intense flavor and a rich, sweet taste. The recipe development involved significant time and dedication to achieve the perfect balance between the crispness of the biscuit and the smoothness of the cream filling. Additionally, various cream flavors were experimented with until the popular flavors that have become synonymous with Grisbi today were perfected.

Diversity and Global Expansion

Initially, Grisbi launched with a variety of flavors, including Grisbi Doble Cioccolato (Double Chocolate), Grisbi Cioccolato Nocciola (Chocolate Hazelnut), Grisbi Limone (Lemon), and Grisbi Cocco (Coconut). However, over the years, the company developed new flavors. For example, in 2010, Grisbi launched a Summer Edition that offered classic flavors in a refreshing format suitable for summer, such as lemon and pistachio.

The success of Grisbi in Italy propelled Vicenzi Group to expand its market internationally across Europe, North America, and Asia. Through targeted marketing strategies and a commitment to maintaining excellent quality and taste, Grisbi has been well-received by consumers worldwide.

Beyond market expansion, Grisbi remains committed to continuous innovation, consistently introducing new flavors to meet diverse consumer demands, such as Grisbi Pistacchio (Pistachio), Grisbi Caramello Salato (Salted Caramel), and Grisbi Biscotto Croccante (Crunchy Biscuit). These new flavor developments demonstrate Grisbi's efforts to be a leader in the biscuit market and to respond to changing consumer trends.

Currently, Grisbi continues to be a symbol of Italian deliciousness and quality, available in over 80 countries worldwide, and remains one of the most popular biscuit brands. This success is due to its adherence to Matilde Vicenzi's original principles of using high-quality ingredients, meticulous production, and the creation of excellent flavors.