OTENTO Tomato

OTENTO: A Name Inspired by the Sun

OTENTO  is a premium tomato brand born in Thailand, under the management of OTENTO (THAILAND) CO., LTD., a Japanese network company. The name "OTENTO" comes from the Japanese word "おてんと" or "お天道様," which means "the sun," symbolizing the natural power at the heart of cultivation.

In 2007, OTENTO embarked on a new agricultural model in Thailand, blending local farming wisdom with modern Japanese technology to elevate the quality of produce. While the company initially started by cultivating Hom Thong bananas, it later focused on developing methods for growing and distributing high-quality tomatoes in Chiang Mai, which have since become the brand's flagship product.

Think Globally, Act Locally

OTENTO's core philosophy is Think Globally, Act Locally, which is clearly reflected in its operations. The company acts as a "bridge" between farmers and consumers, creating a sustainable and transparent supply chain.

By collaborating with local farmers in Chiang Mai, OTENTO doesnt just purchase produce; it actively transfers knowledge and technology from Japan. The company provides guidance on everything from strain selection and quality control to developing sweet and juicy tomato varieties to meet the demands of both the Thai and Japanese markets.

An Integrated and Sustainable Management System

A key strength of OTENTO is its integrated management system, which covers the entire process from production support and quality certification to marketing, logistics, and distribution. This ensures that network farmers receive fair prices for their produce and are not subject to market pressures.

Farmers in the network receive training on cultivation techniques in GAP (Good Agricultural Practice) certified greenhouses, pest and disease control, and the use of smart technology and equipment. This approach helps Thai farmers elevate their skills to global standards, creating a transparent and stable "fruit and vegetable supply chain."

A Variety of Tomato Strains from OTENTO

OTENTO offers several high-quality tomato varieties that have been meticulously developed:

• OTENTO OT-01: A bright red, round tomato with a juicy, sweet flavor. This is a primary strain grown in GAP greenhouses and exported to Japan.
• OTENTO Mini Tomato: A small cherry tomato highly popular for its sweet, juicy taste, perfect for fresh consumption.
• Honey Oval Tomato: A special variety known for its delicious, fruit-like sweetness.
  
  OTENTO is committed to strengthening the livelihoods of small-scale farmers, providing them with a stable income, skill development, and a better quality of life. The company also prioritizes environmental responsibility by using recycled materials and developing eco-friendly packaging. OTENTO's work serves as a clear example of a business that creates sustainable value for people, communities, and the environment.