Real Foods

Real Foods is a health-oriented food brand from Australia that has gained popularity among consumers who prioritize wellness and nutrition. The brand operates under Real Foods Pty Ltd., which was founded by Michael Pels in Sydney, Australia, in 1980.

 

Concept of “Real” Natural Food Philosophy

Real Foods was established based on a simple yet powerful concept: creating food that is truly “real,” as reflected in the brand’s name. This means producing food derived from natural sources, without unnecessary processing or artificial additives, while preserving its full nutritional value.

 

Core Philosophy of 100% Natural Enjoyment

At the core of Real Foods is a clear and steadfast food philosophy. The company embraces the concept of “100% Natural Enjoyment,” reflecting its commitment to delivering food that is both healthy and delicious—without relying on synthetic additives or overly complex processing methods.

 

Vision and Mission of Real Foods

Real Foods aims to be “a company dedicated to producing quality food products that promote health and well-being for people around the world,” while continuously exploring new market opportunities and developing innovative food solutions. The brand strives to challenge conventional thinking and deliver better choices to consumers.

 

Early Product Development and Brand Turning Point

In its early stages, Real Foods began by offering crispbread products made from grains. However, a major turning point for the company came with the launch of CORN THINS™, which helped establish the brand as a leader in the health food market.

 

CORN THINS™ Production Process and Technology

CORN THINS™ are light, crispy corn cakes produced using a unique “popping” process, similar to how popcorn is made. Corn kernels are heated under pressure until they expand into thin, airy cakes—without frying and without the use of high amounts of vegetable fats.

 

Patented Popping Technology Innovation

The “popping” process is a proprietary technology developed by Real Foods’ research team and has been patented in Australia, the United States, the European Union, and several other countries worldwide.

 

Key Benefits of CORN THINS™ Products

CORN THINS™ were designed to meet the needs of consumers seeking snacks that are both tasty and healthy. Each piece contains only around 22–23 calories and offers several key benefits: fat-free, gluten-free, no added sugar, high in fiber, and certified non-GMO.

 

Global Expansion and Brand Growth

Since the launch of CORN THINS™, Real Foods has experienced rapid and continuous growth. Its products are not only popular in Australia but have also expanded into international markets, including the United States, Canada, and many other countries worldwide.

 

Product Flavor Expansion and Variety

As demand increased, the company expanded its CORN THINS™ range to include a variety of flavors beyond the original, such as Multigrain, Sesame, Flax & Soy, Tasty Cheese, and Sour Cream & Chives.

 

Expansion into Rice and Whole Grain Products

In addition to CORN THINS™, the company has also introduced RICE THINS™ and WHOLE GRAIN THINS™, made from a variety of grains, including ancient grains, to better meet the diverse needs of consumers.

 

Role in the Healthy Snacks Market

Real Foods is considered one of the key brands driving the growth of the health food industry, particularly in the rapidly expanding “healthy snacks” category. The brand has helped reshape consumer perceptions of snack foods—from being seen as unhealthy indulgences to becoming options that offer both great taste and nutritional value.

 

Commitment to Quality and Transparency

Another important factor contributing to Real Foods’ global trust is its strict commitment to quality standards and transparency throughout every stage of production.

 

International Food Safety Certifications

The company is certified under the internationally recognized SQF (Safe Quality Food) Code for Manufacturing Edition 8.1, a standard acknowledged by the Global Food Safety Initiative (GFSI). It has also achieved SQF Quality Code Edition 8.1 certification, covering comprehensive quality management systems.

 

Organic Certifications and Standards

In terms of organic products, Real Foods holds certifications from Australian Certified Organic (ACO) as well as USDA Organic certification from the United States. These certifications ensure that the products meet strict international standards for organic production.

 

Kosher Certification and FDA Registration

Furthermore, the original CORN THINS™ product is certified Kosher by the N.S.W. Kashrut Authority, making it suitable for consumers with specific religious and cultural dietary requirements. The company is also registered with the U.S. FDA Food Facility Registration, further reinforcing its commitment to product safety standards.

 

Allergen Control and HACCP Standards

Regarding allergen control, the company operates under the HACCP (Hazard Analysis Critical Control Point) system with strict procedures. It also implements thorough cleaning processes for machinery and production lines between product batches to prevent cross-contamination, which could pose risks to consumers with food allergies.